This Privacy Policy explains how Lotus Beach Houses collects, uses, and protects information obtained through our website lotusbeachhouses.com and any associated digital advertising tools. We are committed to your privacy and handle all data responsibly.
01
Information We Collect
We may collect the following types of information when you interact with our website or advertising:
- Contact information: Name, email address, and phone number submitted via inquiry or booking forms
- Usage data: Pages visited, time spent on the site, browser type, and device information collected automatically via analytics tools
- Advertising interactions: Clicks, impressions, and conversion events tracked through Google Ads and Meta Ads pixels
- Communication history: Messages sent through WhatsApp, email, or contact forms for booking inquiries
- Cookies: Session and preference cookies used to improve site functionality and ad relevance
02
How We Use Your Information
We use collected information solely for the following purposes:
- To respond to reservation inquiries and process bookings for our properties in Tolú and Melgar, Colombia
- To optimize and measure the performance of our own advertising campaigns on Google Ads and Meta Ads
- To improve the usability and content of our website based on anonymous usage analytics
- To send relevant promotional information to users who have opted in to receive communications
We do not use your data for automated profiling that produces legal or similarly significant effects.
03
Sharing of Information
We do not sell, rent, or trade your personal information to third parties. Data may be shared only in the following limited circumstances:
- Service providers: Third-party platforms including Google LLC (Analytics, Ads) and Meta Platforms Inc. (Facebook/Instagram Ads). These providers process data solely to deliver their services and are bound by their own privacy policies.
- Legal requirements: When required by applicable law, court order, or governmental authority.
- Business transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction.
Under no circumstances do we share personal data with advertisers or unrelated third parties for their own marketing purposes.
04
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience and measure advertising effectiveness. These include:
- Google Analytics: Tracks anonymous website usage statistics
- Google Ads conversion tags: Measures actions taken after clicking our ads
- Meta Pixel: Tracks visits and conversions from Facebook and Instagram ads
- Session cookies: Maintain basic site functionality during your visit
You may disable cookies through your browser settings at any time. Note that doing so may affect certain site features.
05
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by applicable law. Booking inquiry data is retained for up to 2 years. Analytics data is retained according to the default retention settings of the respective platforms.
06
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our website is served over HTTPS and access to personal data is restricted to authorized personnel only.
07
Third-Party Links
Our website may contain links to third-party sites such as booking platforms and social media. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.
08
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.